Kwentuhan: A Series Of Conversation For The Filipino Community

After five years, we're building upon our mission to create livelihood for Filipino artisans and empower Filipinos in the diaspora to reconnect with our heritage.

To celebrate our new direction, we're hosting a series of online events to gather the Filipino community and celebrate our unique stories.

We hope you'll join us!

Kwentuhan With Cambio: JOYFUL RESILIENCE

Kwentuhan with Rags2Riches Reese Fernandez Ruiz

How do you foster resilience and cultivate joy when the world is so dark and uncertain? As women, we often feel the pressure to lead in our work, our communities, and our homes. But how do we lead others when we're struggling ourselves? If we’ve got you nodding, this is for you.

Join us in intimate conversation with Reese Fernandez-Ruiz, Co-Founder and President of Rags2Riches. R2R is a fashion and design house in the Philippines that empowers artisans through livelihood. Reese will share R2R’s story of working with Filipino artisans, the ups and downs, and the MANY near-death experiences they’ve overcome over the last 13 years.

This convo will be moderated by Cambio’s Co-Founder, Gelaine Santiago. You’ll get to hear about Gelaine’s experiences as a Pinay founder, and what it takes to build a movement that centres Filipinos in the diaspora.

You’ll learn how to navigate uncertainty, re-frame hardship, develop grit and resilience, and weave joy into your everyday. Whether you’re an entrepreneur, a working professional, a community leader, a busy mama (or all of the above cause real talk) - this is for you.

We'll release the recording after, but here’s what you get when you join us live:

  • The opportunity to ask your questions and connect with two established Filipina entrepreneurs
  • Take part in our interactive discussion elements and contribute to the conversation
  • Share space with a community of Pinays around the world. Each of our Kwentuhans have a *vibe* you can’t capture in a recording (trust us, we’ve tried!)
  • A chance to win a special prize, available only to live attendees!

Ready to join the conversation?


This is in celebration of Rags2Riches' first online store in North America, launching on October 1st! Sign up for the launch list at

Rags2Riches Artisans

Our previous conversations

June is Filipino Heritage Month in Canada! Throughout the month, we hosted our Kwentuhan Storytelling Series, intimate conversations over (virtual) drinks about Filipino fashion, beauty, and culture from designers, brands, and leaders in our community.


A conversation about Indigenous identity, Filipino heritage, and how fashion can bring them together. Featuring Victor Baguilat Jr., Founder of Kandama Collective.

When the Philippines is made up of thousands of islands, languages, and a rich array of Indigenous cultures, what does it mean to be Filipino? How do we honour Indigenous communities without appropriating them? And what role does fashion play in all this?

Our Co-founder Gelaine Santiago speaks with Victor Baguilat Jr., an international fashion designer of Ifugao heritage whose work has been featured on the global stage. Victor is also the Founder of Kandama Collective, a couture fashion brand that celebrates Indigenous heritage in the Philippines while creating livelihood for Ifugao women weavers.

In addition to sharing his experiences as a social entrepreneur, Victor will talk about what it means to be a fashion designer who not only represents the Philippines on the global stage, but also the rich traditions of his Indigenous heritage.

About Victor Baguilat Jr.

Victor Mari Baguilat Jr. is an Indigenous fashion designer whose works have been featured in Paris Fashion Week, Melbourne Fashion Week, Virgin Australia Melbourne Fashion Festival and more. He is a finalist of the Young Social Entrepreneurs Program of the Singapore International Foundation and has been recognized by the Development Bank of Singapore and the National University of Singapore as 100 social enterprises in Asia to watch (2018).

Kandama Collective is a social enterprise that aims to empower Indigenous women specifically those in Ifugao, Philippines. To date, Kandama has trained 29 rice and vegetable farmers in the traditional art of handloom weaving. Through innovative product design and various collaborations, Kandama creates artisanal products that express the timeless elegance of Indigenous art for the cosmopolitan woman.


A conversation on reconnecting with our roots as Filipinos in the diaspora featuring Jovie Galit, founder of Pinay Collection.

What does healing and reconnection look like for us as Filipinos in the diaspora? In this intimate conversation, Cambio & Co.’s co-founder Gelaine Santiago speaks with Pinay Collection’s Jovie Galit. Jovie will speak about her immigration journey from Philippines to Canada, how she found reconnection through community, and how Pinays can reclaim our heritage through our words.

About Jovie Galit

Jovie is a Filipina Immigrant from Nueva Ecija who arrived in Canada in July 2011. Jovie’s immigration journey moulded the person that she is today and the person that she is for her community. Jovie is the founder of Pinya Letters, a Modern Calligraphy business based in Toronto. Her work with the Filipino language has been focused on reclaiming Tagalog pejorative words through the art of hand lettering. She also recently founded Pinay Collection - a merch line that celebrates and reclaims Filipina/x heritage and identity. Outside of her artistic role, Jovie is a trained Social Services professional and leads a team of Settlement Workers in Toronto, where she develops and facilitates workshops for Filipino youth and families exploring belonging, identity, community, and many more.


As Filipinos, how do we unlearn everything we’ve been taught about beauty? We’re raised from a young age to believe that thin bodies, straight hair, and white skin are beautiful. But where did these expectations come from? And how do we redefine beauty on our own terms?

The Black Lives Matter movement lends a new urgency to these questions which are important for us to tackle as a global Filipino community.

Join our co-founder Gelaine Santiago and Cambio Community Storyteller Nikki Bautista as they converse with Erianne Salazar, a Manila-based makeup artist, model, and empowerment advocate. Erianne will talk about her experience as a morena, curly-haired Filipina working within the beauty industry and what she’s learned along her journey towards self-empowerment.

This talk will mostly centre Filipina/x perspectives as women, however we encourage all people to be part of the discussion!

About Erianne Salazar
Erianne Salazar is a Manila-based makeup artist and model, with her focus on makeup for film and television and commercial modeling. She earned her Broadcast Communication degree from the University of the Philippines-Diliman, and has been advocating for media literacy with regards to beauty and body messaging in the Philippines. She is the creator of Pretty Positive, a blog that promotes the optimization of the Self with self care for the body and spirit.


A conversation on preserving Philippine artistry, creating livelihood, and celebrating heritage featuring Christine Tiu, co-founder of AMAMI.

Why is it important to preserve craftsmanship? What do we gain by preserving centuries-old traditions and art forms, and what could we lose if we don’t fight for them? These are some of the questions our co-founders Gelaine Santiago and Jerome Gagnon-Voyer will be discussing alongside AMAMI’s Christine Tiu. Christine will share AMAMI’s story of working alongside Filipino plateros (silversmiths) to preserve the pre-colonial craft of gold filigree and how AMAMI blends tradition with modernity to create something that’s uniquely ours.

About Christine Tiu

Christine Tiu is the co-founder of AMAMI, a social enterprise which aims to revive endangered Philippine jewelry traditions while providing sustainable livelihood and empowering Filipino artisans. She is passionate about social justice, entrepreneurship and women’s rights.

Born and raised in Manila, Christine spent several weekends volunteering for marginalized groups - from orphaned and chronically ill children, prisoners, indigenous groups, survivors of sexual abuse, and the urban poor. At age 16, she was elected as the Youth Council Chairperson at her local government. Her exposure to various social realities at a young age moved her to co-found the first campus chapter of Habitat for Humanity Philippines, as well as an award-winning social enterprise providing alternative livelihood for women in fishing communities through fashion. Christine has worked for both for-profit and non-profit organizations such as Mondelēz, CNN, Ashoka, the International Federation of the Red Cross and Red Crescent Societies (IFRC) and the United Nations Development Programme (UNDP).

A Virtual Writing Workshop Exploring Filipino Identity


There's a story only you can tell. Are you ready to write it?

To celebrate Cambio & Co.'s new website and expanded mission, we're inviting you to join our Co-founder Gelaine Santiago and our Community Storyteller Nikki Bautista for a virtual writing workshop! Together we'll explore our evolving relationships with our bodies, our families, our culture, and ourselves as Filipinos in the diaspora.

Whether you're a first-time writer or a life-long wordsmith, all are welcome here. Pay what you can, we'll be donating proceeds entirely to Kapit Mindanao towards much needed COVID-19 relief efforts in Mindanao region 💖 We hope to write with you!

Series Premiere: Dual Citizen Series And A Live Q&A With Our Co-Founder

Dual Citizen Series dropped their latest episode featuring Cambio & Co. and our co-founder Gelaine Santiago!

Dual Citizen is a documentary series exploring eureka moments in the Filipinx diaspora. Watch the episode on their website now!

Kwentuhan With Cambio Series is sponsored by

Kwentuhan usually takes place over drinks with friends. So we partnered with our friends to bring you some delicious farmer-direct Philippine specialty coffee! We'll be giving away a gift from Kapé Philippine Coffee during every Kwentuhan session!
About Kapé

Kapé is a social enterprise promoting farmer-first coffee from Philippine Indigenous women growers, and small-batch roasted in the traditional unceded territories of the Musqueam, Squamish, and Tsleil-waututh nations (Vancouver, BC,Canada).

Kapé aims to highlight the stories behind each cup; honour strong women and families behind great coffee; and share how we can make a difference — by discovering where our coffee comes from and remembering one’s roots.

Learn more at